Responsive Site Design | 4 Tips to Improve Performance and User Experience

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A rock-solid online existence is a great way to display the significant characteristics of your business and to increase the efficiency of a marketing plan. We live in a mobile, digital age, so in order to meet the requirements of your customers, having a website that works on all and any device, regardless of screen size is a requirement.

A substandard mobile experience can be catastrophic for small businesses attempting to build their digital presence. Because responsive web design guarantees compatibility across all platforms, this means that a business has only one website. So the rewards of having a single website that conforms to the need of all devices are important when compared to having two separate websites. One website costs less than two, and the savings can be considerable. As one of the most essential emerging web design trends, responsive web design fully controls the online presence that your business enjoys and is a great method to increase the efficiency of your digital marketing approach. These key tips will help ensure an effective Web experience for all users from desktop to mobile.

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Images are another significant facet of practically every website. Mobile users may not be looking to stream videos, but photos are a completely different story. These are also the major culprits when it comes to layouts breaking out of the box model. If a website is being viewed on a smartphone, it’s wasteful to load the same grotesque background image that shows up when the site is viewed on a high-resolution desktop screen. You may also consider not loading a background image at all until a width at which it becomes an additional value to the user. That will rely on your overall site design. Bear in mind that sizing consequently for mobile users is probably your best bet on a responsive design site if you want decent load speeds, which are absolutely vital.

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