Nikon Coolpix P7700 — What It’s All About [Part I]

Canon and Nikon, the two major photo equipment manufacturers from Japan, have long been engaged in a titanic slugfest. Sometimes one gains the upper hand, sometimes the other. But in the cash rich US market, which is a prime target for camera manufacturers, it is Canon that enjoys the lead in terms of overall sales. This is in no small measure due to its vastly popular range of SureShot and PowerShot compact cameras. Nikon, however, has made heavy weather of it in the same segment. This is hardly surprising given its mindset, which has traditionally been focused on SLR cameras ever since the venerable Nikon F hit the market in 1959. Nikon’s compact camera offerings, while not exactly paragons of excellence, managed to satisfy those who felt the Nikon reputation for excellence rubbed off on them if they were seen flaunting a colorful little camera that happened to bear the…


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