The Importance of Typography in Web design and How It can Affect Traffic to Your Site

Whether it’s the iconic, calligraphic font of Coca-Cola or the famous juxtaposition of type into the shape of a suitcase for the “Pulp Fiction” movie poster, typography can make an impact on an audience at first glance.

Website typography is no superficial thing. In addition to affecting branding and the aesthetics of a site, typography, according to numerous studies conducted since 1929, has a psychological effect on users, which can affect site traffic and product conversion rates.

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